Sales and Marketing Director

We require a high performing Sales and Marketing professional who can motivate a dedicated sales management team and who can mentor and motivate our people to deliver an excellent journey for our customers at each touch point they will experience.

You will have full responsibility for the Sales and Marketing function from land appraisal, marketing research, setting prices, bringing new sites to market and site launch as well as the management of all reservations through to customers moving into their new homes. Maximising selling prices and creating value is a key objective whilst maintaining the challenging sales rate you will set all of your team.

You will be the “keeper” of our brand and will ensure that the Sales and Marketing department operates in accordance within the Taylor Wimpey UK operating framework.

In conjunction with your fellow Board members you will help to determine and form a strategy for the future ongoing development of the business.

What you will do:

Land Acquisition

• Responsibility for all market research prior to land acquisition
• Agree the right product and specification for the target locational market
• Advice on the preferred mix of house types based on relevant market research within the geographical area
• Provide the timely production of the relevant market and local competitor analysis for all land purchase exercises, including the market overview summary

Marketing Plans

• Develop and execute a successful site launch program opening new development outlets, on time and to budget
• Oversee the preparation, approval and production of high quality marketing content and material
• Manage and take responsibility for all business branding, advertising including updating the website within guidelines
• Agree the target customer profile then brief the production of show home interior design, in conjunction with the Sales Managers, innovating where required to establish company best practice and benchmark guidelines
• Deliver marketing strategy that delivers the required volume of high-quality enquiries that convert to sale efficiently
• Maximisation of selling prices, revenue with minimised use of discount and incentives
• Manage the blank canvas so our customers can maximise their selection of customer options

Customer Service

• Deliver outstanding Customer Service in a customer centric way throughout all sales functions
• Review, discuss and take action to improve customer satisfaction at each stage of their journey
• Review, with your team all data in monthly customer satisfaction surveys on a development by development and overall business unit basis and take action as appropriate
• To create a Sales and Marketing department that has a positive customer centric culture, developing skills and attitude to deliver outstanding customer service to purchasers at each stage of their experience

Health, Safety and Environment

• Build on our culture of “safety first or not at all”
• Ensure that all sales department staff have and work in line with the appropriate Health & Safety training
• Ensure that all sales areas fully comply with Health & Safety procedures

Budgeting and Forecasting

• Establish and manage, on a development basis, a direct selling expense overhead budget for the year including monthly reviews of the DSE spend / performance
• Be an integral part of the management board to prepare annual budget projections for reservations and legal completions in line with the business unit timetable
• Establish and manage the selling prices on a plot by plot basis
• Establish fixed departmental overhead for the year
• On a regular basis produce a projection for legal completions to the year end in accordance with the build programme
• Ensure all sales release prices are realistic and are signed off by the Managing Director
• Manage the remuneration packages of the sales team and ensure they are compliant with the Taylor Wimpey Sales remuneration policy

Managing the Sales Function

• Ensure that Sales Managers and Sales Executives are motivated to achieve their reservation and completion budgets
• Monitor on a weekly basis actual performance against budget, projection and forecast. Then in conjunction with the Sales Managers identify reasons for variances and take action where appropriate
• Visit developments on a regular basis to ensure that teams are motivated, sales arenas and product quality stands out with both development and product presentation meeting or exceeding the company standards
• In conjunction with other Board members undertake monthly site visits
• Manage the completion of monthly ‘Sales Excellence’ reports
• Lead in the recruitment, induction, motivation, management and monitoring of the sales team – with assistance from the Sales Managers of your sales team
• Supervise and make sure that annual staff performance appraisals are carried out for all sales staff.
• Actively consider the training and development of sales staff to continually improve performance
• Ensure accurate and timely preparation of weekly and monthly management reports, identify areas for improvement and drive performance

What you will have:

• Experience in managing and motivating teams of sales staff.
• Proven sales and marketing experience in the house building industry.
• Budgetary management.
• Planning and strategic management.
• Board level disciplined Director is desirable.
• A new homes marketing professional is desirable.

Individuals seeking employments at Taylor Wimpey should know that we foster a culture of inclusion and value diversity positively which creates a better workplace and delivers stronger outcomes. We commit to treating all our job applicants and employees fairly and with respect, irrespective of background, disability or any other protected characteristic. If you require any assistance with regards to reasonable adjustments during the application process, please do not hesitate to contact us.

Checks and eligibility to work:

To be successful in this role you must be able to prove eligibility to work in the UK and hold a full UK drivers licence.   

If you are successful at interview and the Company considers making an offer of employment, you may be asked to give your consent to the following pre-employment check[s] being undertaken by our third-party provider, Experian (or any other appropriate third-party provider that the Company chooses to engage).   
 
The type of checks made will depend on the role in question but may include any or all the following:

• Criminal records (DBS);
• Credit reference
• DVLA 

The purpose of such checks will be to assess your suitability for the role.  If it subsequently transpires that you have given incorrect, false or misleading information, your application will not be taken further.

What we will offer you: 

Taylor Wimpey is a FTSE 100 business and one of the largest residential developers in the UK, building new homes and communities across England, Scotland and Wales. We are passionate about building new homes and communities with a focus on sustainability. 
 
Our people are important to us and we want to make sure that we reward and recognise all the great work that they do. Our employees enjoy many standard benefits including access to the Taylor Wimpey House purchase discount scheme, pension (including company contributions), quality health cover, share save schemes as well as many flexible benefits such as buying additional holiday days, retails discounts, free Bupa health assessments and so much more.  Our benefits work perfectly with our culture where you feel valued as a member of a successful team.   
 
We offer industry leading subsidised professional training and development, which support our employees to excel and fulfil their career and personal goals in a variety of opportunities and environments. This in turn drives a strong succession of high performing customer centric leaders, really putting customers at the heart of everything we do. We embrace diversity and look to develop our people in the skills and areas they are most interested in, leveraging the qualities and appreciate the unique competencies, skills and experiences that each person brings to the company.